We're proud to spotlight an ongoing partnership between our artist Jess Vosseteig (they/them) and The Fluxion, a queer-centred brand known for their inclusive range of chest binders. This five-part social media affirmation series is the latest chapter in that relationship, and a strong example of what happens when a brand finds an illustrator whose values and visual language are a genuine match for their own.

The brief
The Fluxion came to Jess looking to develop their Instagram presence with content that felt authentic to their community. Rather than purely educational posts, they wanted something uplifting, the kind of art that their audience would save, share, and return to. The ask was an affirmation series of five illustrations, with full creative freedom given to Jess to develop the themes, visual direction, and messaging.

The work
Jess developed five affirmations drawn from their own experience as a nonbinary lesbian and binder wearer, as well as from the broader conversations happening in the queer community. The result is a cohesive series that feels personal without being narrow, with each piece speaking to a specific feeling while remaining open enough for a wide audience to see themselves in it.

Visually, the series is bold and joyful, with saturated colour palettes, expressive figure work, and hand-lettered type that feels energetic and warm. Each piece is designed to work as a standalone image in a social media feed, carrying its full message without caption or context. Across the five illustrations, Jess maintains a consistent artistic voice while varying the palette and composition enough to keep the series feeling dynamic.

The relationship

What makes this partnership notable isn't just the quality of the output, it's how well-suited Jess is to this kind of ongoing brand relationship. Their work has always centred inclusivity, empowerment, and queer visibility, which means they bring genuine insight and lived experience to briefs like this one. The Fluxion recognised that early on, and the series reflects a level of creative trust that produces the best work. This affirmation series is one piece of a broader, continuing collaboration, with both parties committed to building on the brand's visual identity and community presence together over the long term. We're excited to see where it goes next.

Interested in working with Jess? They are available for brand partnerships, social media illustration series, editorial work, and more. Get in touch with us to discuss your project.